Area Sales Manager

Key Responsibilities:

• Drive institutional sales growth by developing and managing a robust distributor and dealer network across regions.
• Identify and onboard new institutional clients including government and private establishments.
• Set, monitor, and achieve monthly and annual sales targets across territories.
• Build strong relationships with distributors, ensuring consistent brand visibility and product availability.
• Develop regional sales strategies in line with business objectives and market trends.
• Coordinate with internal teams and brand partners to execute promotional plans and marketing initiatives.
• Conduct periodic market visits and business reviews to ensure consistent performance.
• Ensure compliance with pricing policies, payment terms, and credit control processes.
• Required Skills & Experience:Exposure with a minimum of 3-4 years of experience in FMCG or F&B institutional sales.
• Proven track record in channel development and distributor management.
• Strong negotiation, communication, and relationship management skills.
• Excellent business acumen and analytical ability to identify growth opportunities.
• Willingness to travel extensively to drive business expansion.
• Preferred Background:Experience working with reputed FMCG / F&B brands or distributors in the institutional sales domain.
• MBA or equivalent qualification in Sales, Marketing, or Business Management (preferred).